Microsoft’s Power BI Embedded Azure service will become generally available on Monday, July 11, just in time for the Microsoft Worldwide Partner Conference July 10 – 14 in Toronto, Canada.

Menlo Technologies will at the Partners conference, and will share details of this and other Microsoft news straight from Toronto.

Power BI Embedded lets independent software vendors (ISVs)  create and manage large data-centric applications that include charts and reports created with Power BI. The Azure cloud service plus desktop and mobile apps that create visual representations of data.

Read more about Microsoft BI Embedded

By leveraging Microsoft Power BI, ISVs can bring compelling and interactive data visualizations to their customers.  This empowers users to explore and engage with data visualizations which are built into their applications, helping to quickly and easily unlock insights, and take action.

The General Availability release on July 11 will include the following capabilities:

  • World-wide availability: Power BI Embedded will be available worldwide enabling deployment of Embedded service resources as close as possible to your customers.
  • Data security: ISVs can soon build large-scale, multi-tenant applications and secure their data based on the user context with Row Level Security.
  • Store your data in cloud SQL: ISV customers will be able to store data in Azure SQL, Azure SQL DW and other cloud-accessible, SQL-compatible sources.
  • Export data from visuals: users will be able to easily export the data from any visual in their report with just 2-clicks.
  • SDK support: SDKs for .NET and JavaScript simplify the development process
  • Versioned APIs: All REST APIs for the Power BI Embedded service are properly versioned. Developers will always be sure they’re building against stable APIs even as new features are released.

Simpler billing: Coming in September, the billing model for Power BI Embedded will be further simplified by charging for report loads rather than individual visuals.