Microsoft’s Azure and Amazon’s AWS: Which cloud platform is right for you?

Cloud computing in 2019

The many benefits offered by the cloud have made it an irresistible choice for businesses. Microsoft’s Azure and Amazon’s AWS cloud platforms are the top choices when it comes to enterprise-level IaaS.  RightScale, now a part of Flexera, recently published its annual state of the cloud report which revealed that public cloud continues to grow at a rapid pace:

23 percent of the respondents spend at least $2.4 million annually on the public cloud while 33 percent are spending at least $1.2 million per year.

Among enterprises the spend is higher – 38 percent exceeding $2.4 million per year and a half (50 percent) above $1.2 million per year.

Azure is the fastest growing public cloud

Azure adoption grew from 45 to 52 percent to inch closer to AWS. Azure adoption has now reached 85 percent of AWS adoption, up from 70 percent last year.

AWS growth is almost flat, but the number of workloads is growing rapidly

AWS grew the percentage of users with more than 100 VMs from 31 percent in 2018 to 33 percent in 2019.

Choosing a cloud provider

Each cloud provider offers a different set of features/capabilities to suit different requirements – so you first need to know and understand your specific requirements. Operating officially since 2006, Amazon Web Services (AWS) is closing in on its 13-year anniversary, giving it a head start over Microsoft Azure, which entered the market in 2010. Menlo Technologies has prepared this quick and up-to date cloud comparison to help you choose which cloud platform is right for your business.

Be sure to subscribe to the Menlo Blog for more comprehensive information about cloud computing with Amazon, Microsoft and other cloud platforms.

About Amazon Web Services (AWS)

AWS is an umbrella offering that includes various branded IaaS and PaaS solutions. The largest and best-known of these is the EC2 IaaS solution. Amazon owns the largest data centers in the world. The AWS Cloud spans 66 Availability Zones within 21 geographic Regions around the world, with announced plans for 12 more Availability Zones and four more Regions in Bahrain, Cape Town, Jakarta, and Milan.

AWS has a diverse customer base and a broad range of use cases in enterprise and mission-critical applications. It has the largest share of compute capacity of all other providers in the market. This has enabled AWS to attract an ecosystem of open-source tools, and over a thousand technology partners that have licensed and packaged their so ware to run on AWS, integrated their so ware with AWS capabilities and deliver add-on services.

AWS also has a tiered and competency-badged network of partners that provide application development expertise, managed services and professional services such as data center migration. That ecosystem, along with AWS’s training and certification programs, makes it easier to adopt and operate AWS in a best practice fashion.

About Microsoft Azure

Microsoft Azure encompasses integrated IaaS and PaaS components that operate together. Microsoft has been rapidly rolling out new features and services and has a vision of infrastructure and platform services with leading stand-alone offerings that seamlessly extend and operate in conjunction with an on-premise Microsoft infrastructure. Microsoft has become less reliant on its Windows franchise, and Azure’s support for Linux and other open-source technologies is improving. Azure is generally available in 36 regions around the world and has announced plans for 6 additional regions.

Azure is not the size of AWS, but Microsoft has been working hard to match Amazon’s services and flexibility. Many organizations consider it a contender and base their vendor decision on factors other than technical capabilities. The Microsoft brand, existing customer relationships, history of running global-class consumer internet properties and deep investments in engineering and innovation have enhanced its status as a strategic cloud IaaS provider.

Comparing the Basics


  • The core features of AWS include Compute, Storage and Content Delivery, Databases and Networking. All operate under Amazon’s comprehensive admin controls which include identity management, auditing, encryption key creation/control/storage, monitoring and logging, and more. AWS also gives its customers powerful analytics (Amazon EMR is the company’s Hadoop framework, and Kinesis can do data stream processing in real time) and tons of application services and deployment options.
  •  In 2017, AWS launched 1,430 significant new features and services, up from 1,017 in 2016. One of the most noteworthy– AWS removed its 5 Gbps limit and improved performance for network connections to and from Elastic Compute Cloud (EC2) instances. This speeds up connections between EC2 instances and Simple Storage Service (S3) resources, as well as connections between instances in different availability zones. Network bandwidth is now up to five times faster for instances with enhanced networking capabilities.


  • Azure covers these same areas under Build Infrastructure, Develop Modern Applications, Gain Insights from Data and Manage, Identify and Access. Both AWS and Azure provide analytics and the ability for real time  stream processing. Azure has its own Hadoop implementation, HDInsight, and Apache Storm can do real time stream processing along with the powerful IOT Hub. Users can get virtual machines (VMs) off the ground quickly and give their employees what they need to build and deploy apps. Storage and database options abound, as well.
  • Azure’s ‘Basic’ service level removes auto-scaling and load balancing for clients who don’t require such services, such as those running test environments and batch processing applications. For Windows-centric development or hosting, Azure offers slightly better options – Visual Studio, .NET and Windows programming languages such as VB and Visual C++ are all fully supported and well integrated.
  • Azure added features recently as well, including making its service endpoints and firewalls available for its cloud service Azure Storage at no additional billing to its customers. Service endpoints provide a direct connection from a network to an Azure service, such as storage, securing the data for the customer.

“These features (service endpoints and firewalls) are now available in all Azure public cloud regions and Azure Government,” says Alan Stephenson, Azure senior program manager,“As part of moving to general availability, these are now backed by standard Service Level Agreements,”

Microsoft has also made improvements to their Azure Active Directory (AD) Application Proxy service and added Business to Consumer (B2C) features making publishing easier for IT professionals. The new Azure AD improvements follow closely upon policy, printing and user perks unveiled earlier. On the Azure AD Application Proxy service side, publishing apps is now easier for IT pros. They now have the ability to use wildcard characters within the Azure AD Admin Center’s user interface.

Storage and Services

Both AWS and Azure have a wide range of storage options and services, however:

  • AWS offers more options and flexibility than Azure when it comes to tools, storage, IoT integration, security and more.
  • Azure also offers machine learning, development tools, security and everything else that comes with AWS, even if there aren’t as many systems for it.


AWS and Azure each offer a broad range of databases purpose-built for specific application use cases.



Azure vs AWS: Pricing

The good news is that prices have been continually falling for both providers. The bad news is that it can still be a complicated process to figure out how much either cost. Fortunately, the recent AWS shift from hourly pricing to by-the-second pricing for its EC2 and EBS services puts them in line with Azure. While costs are roughly comparable between the two, making a clear comparison can still be tough. One unit of computing power on AWS, for example, might not equal one unit on Azure.

Price Calculators for AWS and Azure

Both providers offer calculators that help estimate costs based on your needs, but you have to know what you want and how you want to use the services. AWS provides a price calculator here, Microsoft here. Both providers offer free introductory tiers with incentives for startups.

There are some good guidelines that can help businesses with pricing. Buying cloud computing on demand is more expensive than booking in advance, so that flexibility can save huge sums. While AWS calls them reserved instances, Azure’s approach is to focus on enterprise agreements that they negotiate individually with companies.

Read Calculating the Cost of Cloud Ownership

Azure vs AWS: Networking

Amazon’s Virtual Private Clouds (VPCs) and Azure’s Virtual Network (VNET) allow users to group VMs into isolated networks in the cloud. Using VPCs and VNETs, users can define a network topology, create subnets, route tables, private IP address ranges, and network gateways.

There’s not much to choose between AWS vs Azure on this: they both have solutions to extend a users on-premise data center into the public (or hybrid) cloud.

AWS vs. Azure: Analytics

The challenge of big data and analytics is that they deal with remarkably large data sets and perform complex computations on that data. Analytics requires substantial computational power, memory, and storage capabilities. To handle the complexities of the big data analytics, cloud technologies use several programming models and technologies.

Amazon offers Elastic MapReduce, while Azure’s big data offering is called HDInsight. Amazon EMR facilitates run third-party- distributed frameworks such as HBase, Apache Spark, Flink, and Presto on top of it. Amazon also offers QuickSight, which is a BI tool that enables businesses to identify opportunities through their structured and unstructured data – but not necessarily big data.

Microsoft’s Power BI, it should be noted, was recently positioned by Gartner as a Leader in the Magic Quadrant for Business Intelligence and Analytics Platforms for the 10th year in a row. And for the second year in row, Microsoft is placed furthest in vision within the Leaders quadrant.

Azure vs AWS: Customers

Amazon’s acquisition of Whole Foods continues to add intrigue to the Cloud Wars:

  • Wal-Mart is unhappy with Amazon and has reportedly told its developer partners not to use Amazon Web Services to host their cloud applications. Wal-Mart, a loyal customer of Microsoft Azure, has reportedly told developers to get their apps off of AWS and onto Microsoft Azure if they wanted to continue doing business.

Cloud Wars aside, a high-profile user base may not be the main reason for choosing either cloud provider. But it can help more cautious organizations understand how the public cloud is benefiting others in their sector. This is clearly a strong-point of AWS. It has increasingly taken on large customer deals, leading to the intriguing situation of a company that was once simply an online bookseller to now rival the largest players in IT.

AWS Customers

Netflix is a long-standing customer which recently claimed it would soon be shutting the rest of its data centers in a final move to the cloud. But aside from web pioneers, Amazon’s real success has been in convincing more traditional businesses to move to the cloud. Other major customers include: Airbnb, Aon, Channel 4, Financial Times, Dow Jones, Kurt Geiger, Lonely Planet, Nasdaq, Nike, Nisa Retail, Pfizer, and the Royal Opera House.

Azure Customers

Microsoft perhaps has less high profile Azure users, with most of the messaging from the vendor appearing to be around its widely used SaaS tools. But the Redmond firm has also notched up some notable customer wins, including Walmart, Verizon, Heineken, GE Healthcare, Pearson, Ford, NBC News and 3M.

AWS vs Azure: The Bottom Line

Azure and AWS both have global footprints and continue to compete in terms of their cloud feature sets:

  • AWS tends to lead in terms of the variety of its infrastructure as a service (IaaS) offerings
  • Azure has a strong platform as a service (PaaS) portfolio, according to Girish Phadke, technology head for Microsoft and cloud platforms at Tata Consultancy Services, which partners with both AWS and Microsoft.

“While AWS has more granular configurations and pricing models available in the IaaS space, Azure provides a richer collection of PaaS services,” Phadke said.

AWS and Azure are best in class products from companies that have defined and dominated the tech industry. Both vendors continue to invest and improve their product areas in an agile fashion with regular feature releases. Ironically, this back and forth feature release scenario can make it difficult to score the offerings due to the velocity of change.

Amazon Web Services

  • AWS has built a reputation for providing flexibility, allowing its customers to pick and choose and build the cloud services they need. AWS has historically been the go-to choice because of its outstanding quality, first to market plethora of choices which keep increasing trust in the company.
  • AWS is strong for use cases that run well in virtualized environments, and for applications that are potentially challenging to run in a multi-tenant environment, including highly secure applications, strictly compliant or complex enterprise applications that require special attention to architecture.

Microsoft Azure

  • Microsoft has created a stack of products which are well integrated and may bring a faster time to market for some applications. Azure doesn’t offer as many products as AWS, making their offerings easier to navigate.

Microsoft is becoming a legitimate player in the market. Larger enterprises are now becoming more comfortable with the idea of the cloud infrastructure concept. Those enterprises pilot with Microsoft because IT departments are very comfortable with them as a vendor. Microsoft offers a good set of features and services and have been investing heavily into Azure such that the two options are somewhat neck and neck. Microsoft ’s platform and services can be more integrated, including Cortana Intelligence Suite, whereas some AWS services are disparate and may require higher engineering costs to implement and support.

Be sure to subscribe to the Menlo Blog for more comprehensive information and updates about cloud computing with Amazon, Microsoft and other cloud platforms.

About Menlo Technologies

Menlo Technologies is a global services company specializing in cloud integration, data analytics and mobile technology that will transform the way you do business. We’ve built strategic partnerships with top- tier pioneers in the tech industry including Microsoft , Amazon Web Services, Dell Boomi, and Looker. Our global delivery model provides a framework for exceeding customer expectations in all dimensions – quantity, time and cost.