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Business Intelligence 101: Why Looker caught Menlo Technologies’ eye

looker

The problem:

Marketing and analytics teams are constantly under pressure to deliver measurable results to the business but are faced with a deluge of marketing, sales, subscriber and other data, campaign dashboards and disparate services that make it difficult to quantify and assess business results across channels in a clear and concise way.

Menlo Technologies feels your pain, and we’re partnering with Looker, a new Business Intelligence Platform that makes it easy for analysts to create and curate custom data experiences, so that everyone in the business can explore the data that matters to them in the context that makes it meaningful. Looker is specifically designed to interact with a new generation of cloud platforms.

What makes Looker different from other contemporary BI platforms in the market?

In the words of Lloyd Tabb, the ex-Netscape/LiveOpps engineer who built Looker, business intelligence has been a cumbersome and clumsy system up to now. Most systems are based on SQL and require users effectively to have engineering and programming expertise to formulate queries to interrogate the data.

1) LookML

Looker, through its own proprietary Looker BI Platform and LookML language, makes deep analytics accessible to anyone in a business, including engineers but also account managers and more. LookML makes complex queries and calculations easily reusable by anyone in an organization at anytime, putting everyone in the business on the same page.

LookML can often perform a task in just a few lines of code that might require hundreds of lines of SQL. Transformations, calculations, and aggregations are calculated when needed, officially called a late-binding model, removing the need to perform many ETL type operations and formatting of data. This is a tremendous bonus for smaller organizations who may not have had the resources in the past to employ data analysts to manage and run huge databases.

“Looker makes both the business team and the data team happy by giving the data team the tools to curate and deliver to the business teams a self-serve data exploration experience for everyone in the organization,” says Frank Bien, the CEO of Looker,” Everyone is looking at the same data, the same definitions, and sharing the same metrics that the company has agreed to.”

 2) User Interface

Dashboards, tables and charts are the main visual currency of Looker, and because it connects directly to the full data sets there is no real limitation on how far a user can drill down into data. Because various metrics, calculations, and queries can be centrally defined, the user will typically be selecting items of interest from menus.

The web based interface means charts and dashboards can be viewed from any device with a web browser. A great deal of intelligence is built into the user interface, with automatic resizing and scaling. Looker supports third-party authentication via LDAP and Google Apps, and multi-factor authentication in the method of the user’s choice.

looker ui

3) Integration

Applications can expose Looker’s visuals using the RESTful API. The ‘Powered by Looker’ facility allows users to embed Looker analytics in any website, portal or app, or to OEM the entire Looker platform.

Purpose-built for the next generation of analytic databases, Looker integrates with Amazon Redshift, Teradata Aster, HP Vertica, Greenplum, Impala, Bigquery and Spark, among many others.

4) Clients

Looker has an impressive client list with industry leaders including Yahoo, Warby Parker, Asana, Instacart, Docker, Venmo, Upworthy, Gilt and many others.

5) Why you should partner with Menlo Technologies

Menlo Technologies has a deep understanding of today’s database tools, SQL, no-SQL, MPP DB’s, and graphical DB’s.   We have extensive experience in data integration including formal partnerships with Dell Boomi and Microsoft, as well as certified MuleSoft engineers.

At Menlo, we spend the time to analyze client requirements, use cases, then design, develop and deploy solutions that make a difference.





Learn more about Looker.



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